First published

Jun 20, 2019

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Digital Content; How to Make Articles Fun

Content Writing

This post is our little gift for all of those people that dread the topic of content writing. We hope we can share a few tips with you all to help you not dread writing, after all writing can be fun, good for the mind and help inspire others. You just have to find your writing style niche inside - everyone has one!

Voice

Everyone has a voice, so use it wisely. We mean wisely, don’t write things that are going to tick people off or offend folk. Think about your audience and relate your voice to those people.

Best of luck with that one. The internet is minefield of sensitivity at the minute as we all know.

Negativity

Don’t be too negative, leave that to the tabloids it’s what they’re good at. Your content wants to do one of the following;

Educate or Inspire

Notice, that we didn’t put sell. We hate to break it to you but if you write content that is all about the hard sell people just won’t read it. A way to get around this is simply talking about the benefits to the reader of your product/service instead.

Personality

Use your own/businesses personality in your writing. Our biggest tip is to write about things that are relatable to your audience. Things that get excited about or different and unusual life experiences. Someone once gave one of our team a huge compliment when they said that they made articles fun, that’s an impression you want to make to your audience.

Audience

Your audience is your gold dust. If you don’t know who they are you can’t write to them. It’s like sending a one size shoe to a football team and expecting them all to fit. It’s the same with writing content. To find your audiences look at your analytics, identify who your current customers and do some simple market research. Then tailor your content to suit the people you are taking to.

If the thought of all this makes you feel overwhelmed don’t worry, we’d be delighted to help you out, just drop us a line and we can take it from there.

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Post by Sally Atkinson

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