First published

Nov 06, 2019

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Transformation; if it was easy, anyone could do it

Upon first glance.

Having not personally done something of this nature before, going into digital change projects like this, judging by their name, I had the impression they would be a simple change of hardware, software, in and out jobs. I was under no illusion they would be easy. But let me tell you something; Digital transformations are no 60 minute makeover. The following illustrates an all too familiar story of the challenges we frequently foreshadow having to resolve when going into a project like this.

Taking a people led approach, we meet with every individual of the working divisions of an organisation from decision makers at CEO level, to the people making the cogs turn, to elaborate on their wants and needs to ensure any implemented changes to their working environments, were to make their day to day more efficient.

The underlying issues

It soon became apparent ways of working and organisational cultures meant departments were working in silos, despite having similar objectives, and multiple crossovers between roles, which if earlier identified would have had eradicated some of the underlying issues these organisations were facing.

Whether a business or charity, time and money are highly prioritised, with staff wanting to make the most of every second. Unfortunately, due to digital states, frustration was abundant. ‘Workarounds’, ‘lack of connectivity’ and ‘accessibility’ were terms we came to predict hearing as we got further down the list of meeting with members of these organisations.

The solution

Now well informed with the departmental journeys, what their day to day’s consist of, and what digital aids they require to improve their job satisfaction, we now have the ability and knowledge to conclude on a solution. Overall, we then spend a matter of days sourcing the perfect partner, if necessary, to build and implement the product(s) to suffice the organisations expectations and requirements.

Stumbling blocks

Now. With all projects, you will hit stumbling blocks. For us, the stumbling block in most cases, much like many others, was the hardest of all. People.

Informing people that there’s going to be a change in the ways in which they work, suggests (to them) they’re currently doing something wrong. Not everyone can come to terms with this and can take it personally. This is where patience, determination and compromise factors in. Knowing how to keep people onside, is significant in the success of the end product, and armed with years of experience within our team, we were able to harbour resistance and progress with the build and implementation of the end solution, allowing us to do our job effectively and get digital assets in a position to take their efforts away from tech issues and focus more on what these organisations do best.

Knowing what I know now

Having now worked on projects of this sort, I know now to expect the unexpected and to take dilemmas, regardless of difficulty and nature, in my stride, as there is always a resolution, and we are always happy to work with the organisation to find the solution.

Post written by Beth Halliday

Wireless Economics Digital Transformation Dream Team

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