First published

Apr 05, 2017

Time to read


Hambleton DC; Award Winning Apprentice

Wireless Economics is a growing business based in Stokesley, founded in 2002

“The WE team help people navigate to the things that matter most to their organisation. This happens through collaboration, a lot of graft and building trust. The technology does not matter, nor does where you start from. The company has grown since 2002 and the result is things get going”.

After passing GCSEs at Stokesley School, Sally Atkinson attended Middlesbrough College studying Fashion Business and Retail. Sally considered her options for the future and decided that she would like an apprenticeship as it would give her the opportunity to study, work and earn money. Sally was appointed in November 2017 as a Digital Marketing Apprentice and the business was given a Hambleton District Council Apprentice Wage Subsidy Grant. This has helped the company move forward. Sally is Stokesley born and bred and is at the final stage of studying a Level 3 (Equivalent to an A Level at grades A – E) Digital Marketing apprentice course lasting 18 months.

In September 2018 Sally was a runner up in the Hambleton Business Awards in the Apprentice Champion category. In November 2018 she was regional winner of apprentice of the month, a scheme organised by her training provider. Her daily tasks are varied and include social media, email campaigns, client visits, planning and scheduling for clients. In October 2018 Sally had and idea and pitched it to their client, for a 50 people ‘pizza and prosecco’ event to promote the local Business Park. It was so successful it led to a regular editorial feature being born. This will involve Sally doing approximately 100 interviews 1-2-1 which will be published online. The aim is to support current businesses and To also encourage new businesses to the business park in Stokesley.

Kevin Lawless and Vicki Robson, Directors of WE have said “Sally brings fresh ideas to the business and puts them into action. She does things right first time. She understands the business and has formed good working relationships with customers, many of whom turn to her for solutions. Sally soon exceeded our expectations and we have had a positive experience of hosting an apprentice and supporting her development”.

Sally feels the support she receives from the training provider is really good and Kevin is impressed with the method of communication used to update them, it is entirely digital so information is instant, paper free and saves time. Further expansion of the business took place in late 2018 when Beth Halliday was appointed as an apprentice and is studying the same course as Sally. WE have plans to expand their team in the coming months. Kevin said “Without the support from Hambleton District Council WE would not have been able to have grown, stayed in the North East and employed two apprentices. He is very keen on the apprenticeship scheme, apprentices are the future, and it’s so beneficial that they can come through the company.”

Sally says ”I am so thankful for having been given the opportunities to do what I do. Being an apprentice has turned out better than I had envisaged and I feel very lucky to be involved with our clients and everything happening at WE.”

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