First published

Jul 05, 2019

Time to read

4

Marketing Automation Fuels Faster Growth

Marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritise and execute your marketing tasks in a more streamlined and efficient way.

Here are just a few of the benefits you can expect to gain

Drive More Leads, Convert More Leads, Optimise Your ROI

Generally, B2B companies experience longer sales cycles, which can result in higher costs per cycle. Marketing automation helps companies tie their ROI to those marketing spends, so they can identify trends and manage long sales cycles more efficiently. Know which campaigns are most effective and increase the number of leads that come in without increasing spend.

Want Some Time Back?

Whether you have a large or a small marketing team, automated marketing solutions can help. Mundane tasks of personalising emails, thanking newsletter sign-ups, etc can now be fully automated and you can start to delight customers with content tailored to their interests.

More Sales, More Revenue

Focus time on sales-ready leads that have already been nurtured with relevant content and prioritised with custom lead scoring. See the complete history of every lead, and shape your sales pitch around his or her specific interests.

What's The Catch?

Like anything worth doing well, choosing and utilising a marketing automation programme takes a bit of work. Choose the right system, don’t buy software first & try to fit your business into it, buy software that fits your business needs.

Marketing automation is all about nurturing not selling. So many companies are focused on generating new revenue, that they forget about their current customers: The group of people that can tell them the most about how to shape their marketing strategy.

So, once you have gathered your customer insight and understand your growth objectives then you are in a good position to find the right marketing automation software.

WE are a team of creative minds with innovative ideas, who specialise in marketing strategy and business growth. Talk to us today about how we can help you with these next steps +44 (0)1642 939181

Post by Vicki Robson